BLACK FRIDAY
UP TO €100 OFF

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The Pure Air remastered.

Classic design. Refined ride.

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PURE X MCLAREN

Pure and McLaren have teamed up to bring you
the exclusive Pure x McLaren 2024 collection.

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PURE FLEX
Unfold your future

The world's most compact e-scooter.

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PURE ADVANCE
The e-scooter reinvented

Ultimate riding position. Longest range.

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PURE AIR³
Our original e-scooter

3rd generation technology. The best keeps getting better.

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New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

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New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track. World-class racing meets world-class riding.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural
stance, delivering a more stable, controlled and safer ride.

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Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural stance, delivering a more stable, controlled and safer ride.

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The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined.
Powerful, reliable and safe.

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The fourth generation

PURE AIR⁴

The next evolution of our electric scooter, completely reimagined. Stronger, more dependable, and safer than ever before.

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The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined. Powerful, reliable and safe.

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Only with Pure

All our e-scooters come with the following as standard. Make sure you aren’t lacking.

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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